Quiz Kaching!: Unlock Your Quiz’s Potential for Ultimate Business Success

Catharine O'Leary: 00:00:01

Hello, and welcome back to kickstart the conversation where we talk about all things leads, lists and leverage. I'm your host, Catharine O'Leary, aka the quiz queen. Today's episode is really super special to me, it's about a new initiative I want to introduce and I'm so excited to do. So. I am beyond thrilled to introduce you to this revolutionary new program that will transform the way you look at quizzes. Whether you have a quiz or you want to create a quiz, you're going to want to listen to this. For those with a quiz. Here's what I bet you're doing. I bet you're using it at best to capture emails and leads. But it's, that's really honestly, oh my gosh, just the tip of the iceberg. There is a whole world of untapped potential lying just beneath the surface of your quiz. It's the other 90% that's waiting to be unleashed, you know, the real juicy insights and innovation that can honestly take your business to soaring new heights. It drives me, let's put it this way, it drives me absolutely bonkers to see such a powerful tool stuck in the back of a drawer or collecting dust on a shelf, or maybe just sitting on a website, all lonely and bored. It's really like having a Ferrari parked in your garage and never taking it out for a spin. I mean, it's it's frustrating. It's a little, you know, wasteful, and it's kind of rude. And if that's what you're doing with your quiz, you know, don't don't fret because it's what a lot of people do with their quiz. The quiz once you once you actually create it, and you get it launched, then what do you do with it? And this is where a lot of programs kind of fail? is taking the quiz to that next level? How do you power up your quiz? So honestly, folks, it is time to shake things up? Because why would we let such a gym go to waste, when it can be your ticket to attracting a constant stream of ready to buy clients? This really, it's not just about the missed opportunities that you might be, you know, overlooking, or that might be passing you by because your quiz isn't out there or you're not, you know, leveraging it in the way that you know, you could this this potential, you know, the potential for your quiz could be, you could be leaving 1000s or even hundreds of 1000s of dollars on the table. I've seen this in corporate I mean, I've worked with corporate where they've spent honestly millions of dollars, put you know, putting together a segmentation scheme, which is really a fancy terminology for a quiz, and never use it. And it's just it's mind blowing to me, because you've got such amazing insights and data to use, and a way to customize your communication. I just don't understand why people let their quiz or their segmentations sit. So I've seen that in corporate, I'm now seeing it quite a bit with small businesses to you know, companies that don't leverage their resources like a powerful quiz. You're leaving money on the table every single day. And that, to me, is truly heartbreaking. But it's easily avoided. This is why I've created this new program and get ready for it because this is the best title that I mean, I'm just in love with this title. This new program is called Quiz Kaching. Right? Great quiz Kaching is all about taking your quiz all the way to the bank. It's the first program of its kind that I know of to center primarily on unlocking the hidden potential of your quiz to attract a constant stream of ideal clients who are ready to work with you. So think of it this way. Your quiz is like a mighty iceberg, with most of its power hidden from plain sight. But if you're not with quiz coaching, we're here to help you harness that hidden potential and attract a constant stream of ready to buy clients all eager to work with you. So sign are so long gone are the days of settling for just scratching the surface. We're going to dive deep into uncovering the hidden gems within your unique and powerful quiz. picture like this, your quiz, no longer just a simple lead magnet, right? But it you know, turn it into that captivating client attraction machine. You know, just imagine a scenario where your ideal clients are coming to you. And it's a done deal. They're ready to sign up with you. blissful, right. But first, honestly, first things first. You've got to get in front of your ideal clients. You can't have your quiz sitting on a website just idling by. You need to market to your ideal clients and that can be daunting for some. And it can be downright icky for others. And for those that have a quiz, you might not know exactly how to kind of weave it into your marketing strategy and your marketing plan. And I get it, I understand that it's one of the reasons why I created quiz keychain. So, you know, I know and you know that one size doesn't fit all when it comes to marketing strategies. And with quiz coaching, what I wanted to make sure is that you get to market your way, it's the way that lights you up, it's the way that excites you. It's the way that brings out the best in your business. And you can use your quiz as a way to harness that marketing strategy that really lights you up, your quiz effectively can become your ultimate wingman or wingwoman accompanying you to every marketing event, platform, post, podcasts, broadcast, or even speaking gig, you name it, your quiz can go there, it can be your gift at all your marketing events, big and small. So again, your quiz can help you really kind of focus in on that marketing that lights you up because you've got this wingman or wingwoman that are collecting the information that are charging people you know, to come to you and get onto your calendar or into your your conversations. I mean, your quiz can be your date your companion, it honestly I could I think of it as my secret weapon to shining my expertise consistently and effortlessly. So say goodbye to the marketing strategies that drain your energy, and embrace the ones that spark joy and attract your ideal clients like magnets. That alone worth the price of admission, right? Like a marketing plan and you know, a quiz strategy together that actually attracts your ideal clients, and make sure that you are concentrating only on the strategies that you know, light you up and bring you joy. But there's so much more to your quiz. So you've already got it working, let's make sure that we actually leverage all the bits and pieces. Because the real magic, in my humble opinion lies in the insights and data that your quiz collects. Now we're talking now and I'm just going to roll up my sleeves here. Because this is this is the juicy stuff. Here's the thing, it's not just a bunch of random answers to a bunch of random questions. I mean, that's not what you produce. That's not what you've created. You've created a thoughtful quiz that takes people from their 3am Question to the solutions that you're offering. But in between, you're asking some questions that are thoughtful, and you know, take your clients on a journey. So that information that in an in and of itself is a treasure trove of information that can propel your business forward, if you use it. And here's where most quizzes are not being leveraged, that data sits somewhere and nobody ever looks at it. I mean, you have proprietary information at your fingertips. Imagine writing articles and posts that probably reference your data and mean your quiz is the source of data that no one else has. I mean, this is the stuff of authority and credibility dreams you have, honestly, proprietary information research on your ideal clients that you can reference, you can say 76% of, you know, my audience or the audience that we're talking about in this article, do something weird or something, you know, surprising. You actually have the data to back that up, you can say 70 76% of coaches don't have a lead magnet, I'm making that up. But I'm just saying, if you had that kind of a stat, you could go into a podcast, you can go into a press release, you can go into a summit and use that information. And nobody else has it. Which is like just the coolest